Farah Ali

Farah Ali

VP Engineering, Player and Developer Experience at Electronic Arts (EA)

I am a seasoned technology leader passionate about making an impact by building innovative products to solve compelling problems. I love working with and learning from smart people to deliver thought-leading products. I have experience leading cross functional teams and I like building great engineering teams from the ground up while providing hands-on leadership and strategic vision. I have a wide range of experience working on everything from applications, online services, large scale distributed systems to mining very large data sets to gather insights for targeting new business opportunities and a variety of machine learning problems.

I am a VP of Engineering at Electronic Arts reporting to the CTO. As part of the core technology organization at EA I get to work on some innovative services and solutions to power the player network. I previously worked as a Director of Engineering in the Shipping & Logistics Science team at eBay where I worked on using massive amounts of user and behavioral data to improve the shipping experience for both buyers and sellers. I have held various roles in the Shipping domain ranging from building a common, shared platform to integrate multiple 3rd parties on core to managing cross border trade logistics and applications for sellers. Prior to working at eBay I was at Microsoft for a number of years starting as an individual contributor and growing into an engineering leader while working across several organizations.


Engineering Excellence, Building and mentoring high performance teams , Software Development Process, Agile Development and Testing, Building highly performant distributed online services to scale, working with massive amounts of data at scale, Distributed systems, Information retrieval and machine learning, Product Management, Big data mining, Test strategy and vision.